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Discover the top 15 best CRM software options in 2026! Follow simple steps to explore leading platforms like Nextiva, HubSpot, Monday CRM, Salesflare, Zoho CRM, Freshsales, Insightly, Apptivo, Pipedrive, EngageBay, Salesforce, Microsoft Dynamics 365, SugarCRM, Nutshell, and Keap. Find the perfect solution to boost your business today!
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Customer Relationship Management (CRM) software helps bring together all your customer interactions and data.
This makes it easier for businesses to improve their products, services, and customer experiences, while also keeping teams working together smoothly.
With the right setup, a CRM can help you close sales faster, build stronger customer relationships, and make your marketing, sales, and support efforts more efficient across different channels.
This is true whether you run a small startup or a large global company.
To help you pick the best CRM for your business, I’ve gathered detailed information on the top CRM platforms, including their features, benefits, and pricing. You’ll also find helpful tips for making a smart choice.
The Top 15 CRM Software Options
- Nextiva: Great for improving teamwork and managing sales data.
- HubSpot: Known as a top all-purpose CRM, with easy-to-use dashboards that help you get started quickly.
- Monday CRM: Best for centralizing sales data with simple dashboards
- Salesflare: Best for managing leads and collecting data from anywhere.
- Zoho CRM: Popular for being highly customizable and affordable.
- Freshsales: Stands out for lead management and built-in communication tools.
- Insightly: Best CRM with strong project management
- Apptivo: Flexible and able to grow with your business.
- Pipedrive: Great for organizing and tracking your whole sales process.
- EngageBay: The most affordable all-in-one CRM, with lots of automation for service tasks.
- Salesforce: Ideal for businesses with complex needs and lots of integrations.
- Microsoft Dynamics 365: Best for Microsoft products, making it a good choice for businesses
- SugarCRM: Best suited for businesses seeking a flexible CRM solution
- Nutshell: Best for combining CRM and email marketing, ideal for small teams
- Keap (formerly Infusionsoft): Best for small businesses that want CRM
Reviews of the Best CRM Software
Nextiva: The Best for Simplifying Sales Data and Processes

Nextiva gives sales teams a clear look at pipeline health, each team member’s performance, and deal progress, all in one place. There’s no need to jump between different systems.
Its strong analytics help you coach your team using real data. You can spot bottlenecks, top performers, and the best next steps.
Key Features:
Customizable sales pipelines tailored to your workflow.
Automation tools handle tasks and follow-ups, so nothing gets missed.
Team dashboards let everyone see performance metrics together.
All calls, emails, and texts are logged, so you always have the full context for every interaction.
Best for teams who want to bring their analytics, calls, and sales processes together in one easy-to-use platform.
Remember that higher-tier communication plans might offer advanced CRM features. Review the packages to find the one that best suits your needs.
Pricing can vary based on the number of users and your billing preferences.
Make sure to consider your team size and how much you’ll use the CRM.
Many sales teams benefit from using Nextiva’s Communications Enterprise plan together with its CRM features.
Check for current promotions and pricing plans when you’re figuring out your total costs and possible return on investment.
HubSpot: The Best for Simplifying Sales Data and Procedures

HubSpot is a strong, easy-to-use CRM that’s ideal for organizations looking for a simple way to get started.
The core CRM is free and includes key features such as contact, company, and deal tracking, live chat, meeting scheduling, email templates, and basic reports.
This helps you quickly organize and manage your sales pipeline.
As your business grows, you can add more Sales, Marketing, Service, CMS, and Operations Hubs.
These help with automation, custom playbooks, sequences, better reports, help desk tools, and a knowledge base.
HubSpot’s large marketplace has thousands of verified integrations, so it works well with your current tools.
The interface is easy to use, and guided onboarding helps new users get started.
Best for teams in startups or mid-sized companies who want a single platform for sales, marketing, and customer support.
Pricing depends on the number of contacts and users you have. If you need several Hubs, bundled CRM suites can make buying easier.
HubSpot uses tiered pricing based on the features you need and the number of contacts you have. Advanced automation and reporting are included in the Professional and Enterprise packages.
Be sure to check how many user seats and contacts you’ll need to get an accurate price.
This overview gives you a clear understanding of how to use CRM solutions to improve your business operations.
Monday CRM: The Best Solution for Centralizing Sales Data

Monday CRM, or Monday Sales CRM, simplifies sales operations with customizable dashboards useful for both executives and sales representatives.
This tool brings together all parts of your sales process, such as leads, activities, emails, and related tasks, into one easy-to-use workspace.
It eliminates the need for spreadsheets, allowing teams to focus on closing deals.
With Monday CRM, users can automate workflows, create custom sales processes, and track performance compared to forecasts.
This flexibility makes it a great choice for both new startups and established companies.
Use Monday.com to organize your sales data and build dashboards that help you predict results, support your team, and keep your sales pipeline strong.
Plans and Highlights:
Basic CRM: $12 per month per seat
Access to infinite boards, contacts, and unique sales pipelines
Unlimited free Kanban boards for visual task management
24/7 customer support for uninterrupted assistance
Standard CRM: $17 per month per seat
Enhanced transaction management with intuitive calendar, timeline, and map views
Two-way synchronization with both Gmail and Outlook, plus integrations with DocuSign and Zoom for seamless workflows
Enabling automation for up to 250 activities per month
Pro CRM: $28 per month per seat
Advanced dashboards providing analytical insights and accurate sales forecasting capabilities
Google Calendar synchronization and enhanced visualization options (workload & chart views)
Extensive automation options for up to 25,000 activities per month, integrating with platforms like Facebook Ads, HubSpot, and Mailchimp
Enterprise CRM: Custom pricing
Multi-tiered permissions allow for controlled access and operational management.
Comprehensive sales operations management and lead scoring functionalities
Monthly automation for up to 250,000 actions, accompanied by a 99.9% uptime SLA and a dedicated success manager for personalized support
Begin with a free 14-day trial that offers guided onboarding to assist you in setting up your sales pipeline and maximizing platform benefits.
Salesflare: The Best for Managing Prospects

Salesflare is a B2B CRM that stands out for gathering and managing prospect data from emails, calendars, digital signatures, and online interactions.
Salesflare automates contact updates and timelines, reducing admin work for sales teams and letting them focus on building customer relationships.
It offers easy-to-use pipeline management and provides quick insights into key engagement metrics, such as email opens, link clicks, and website visits.
The platform supports trigger-based email sequences and basic automations while keeping admin work to a minimum.
It seamlessly works with Gmail and Outlook, enabling easy integration into your current workflow.
Pricing:
- Pro: $49/user/month
- Growth: $29/user/month
- Enterprise: $99/user/month
Upgrading to higher-tier plans gives you premium features such as personalized onboarding, enhanced user permissions, and advanced workflow tools.
You can request a personalized demo or try the service for free for up to 30 days.
Zoho CRM: The Best for Customizable CRM

Zoho CRM is an excellent option for businesses seeking robust, customizable features without the need for a development team.
As your business grows, you can use Zoho’s full suite, like Zoho Books, Inventory, and Campaigns. You can also personalize modules, fields, layouts, scoring, and dashboards to fit your team’s needs.
Plans Overview:
Standard: $14 per month per user
Features scoring rules and email insights
Custom fields and online forms tailored to your business processes
Robust dashboards and report generation with capacity for up to 100,000 records
Professional: $23 per month per user
Real-time alerts and comprehensive process management tools
Integrations with Google Ads and advanced inventory management features
Up to 2.5 million records management
Enterprise: $40 per month per user
Email pipeline view for streamlined communication management
Advanced analytics for deeper business insights
Capacity for up to 5 million records
Ultimate: $52 per month
Enhanced administrative controls, client portals, and extensive automation capabilities
Features like email parsing, sophisticated assignment rules, and multiple scoring mechanisms for nuanced tracking and reporting
Advanced personalization options and high storage limits for expansive data handling
There’s a limited free version for small teams, and most plans have good discounts if you pay yearly.
Freshsales: The Best for Managing Sales Leads

Freshsales helps sales teams capture, qualify, and close leads with a clear and easy-to-use sales pipeline.
The platform has built-in calling and email, lead scoring, and AI-powered analytics for managing deals.
Freshsales is a strong choice for growing sales teams that want modern features without the complexity of traditional enterprise tools.
Plans:
Free: Includes basic features to get you started.
Paid tiers, including Premium Growth, Pro, and Enterprise, include multi-currency support, advanced bulk emailing capabilities, sequences, territory management, custom reporting, and comprehensive customization.
All paid plans include a 21-day free trial, allowing you to test the software before making a decision.
Insightly: The Best for Project Management Features

Insightly is a strong choice for project management because it brings CRM, marketing, and project management together in one platform.
With everything in one place, teams can easily turn prospects into projects and keep all the important details along the way.
Insightly offers several helpful features that boost productivity and simplify project management. Some key features are:
Lead Routing: Automatically sends leads to the right team members, so follow-ups are quick and efficient.
Workflow Automation: Handles repetitive tasks so teams can spend more time on important work.
Relationship Linking: Connects related contacts and projects to help teams work together more smoothly.
Dashboard Customization: Let users configure their dashboards to display the metrics that matter most to their projects.
Mobile Application: The mobile app lets you scan business cards, update records while out of the office, and log fieldwork easily.
Annual Pricing:
- Plus: $29 per user per month
- Professional: $49 per user per month
- Enterprise: $99 per user per month
Insightly also offers free plans for up to two users for a limited time, plus free demos.
This makes it easy for small teams to try it out.
Apptivo: The Best for Adding Services as You Need Them

Apptivo is a flexible platform. You can start with basic CRM features and add more services as your business grows.
This flexibility allows businesses to customize and upgrade their systems to meet their needs.
Apptivo offers a wide range of CRM apps, including Leads, Opportunities, Cases, Contacts, Customers, Work Orders, Contracts, Sales Planning, Territories, and Competitors.
It works well with Microsoft 365, Google Workspace, and Slack, so teams can easily use their favorite tools together.
Pricing:
- Lite: $10 per user per month ($8 if billed annually)
- Premium: $15 per user per month ($12 if billed annually)
- Ultimate: $25 per user per month ($20 if billed annually)
- Enterprise: Custom pricing for larger setups
Higher-tier plans include more apps, better bulk emailing, more API calls, and priority support to help growing businesses.
Pipedrive: The Best Tool for Streamlining the Sales Process

Pipedrive is an easy-to-use sales CRM that helps sales reps focus on the tasks that move deals forward.
Reporting is simple, so even users without a business intelligence background can create useful reports. Key features include:
Automated Follow-ups: Set reminders and automatic email follow-ups to keep communication on track.
Activity Tracking: Track emails and phone calls right in the system.
Customizable Sales Pipelines: Adjust pipelines to match your sales process and help close more deals.
Pipedrive connects with over 150 other apps, making sales management easier and more efficient.
Annual Plans:
- Essential: $14.90 per user per month
- Advanced: $27.90 per user per month
- Professional: $49.90 per user per month
- Power: $64.90 per user per month (includes advanced phone support and admin controls ideal for teams of ten or more)
- Enterprise: $99 per user per month
If you want more lead-generation tools, you can add the LeadBooster feature for $39 per organization per month.
Pipedrive also offers a 14-day free trial so you can try its features yourself.
EngageBay: The Best Platform for Automating Customer Support Activities

EngageBay brings together CRM, marketing, and customer service in an affordable platform that works well for small teams.
The free plan offers a variety of features, such as:
Forms and Email Sequences: Connect with customers using custom forms and automatic email follow-ups.
Pop-ups and Landing Pages: Boost your marketing with easy-to-customize pop-ups and landing pages.
Social Media Management: Manage your social media interactions more easily.
Ticketing System: Handle customer questions and support tickets efficiently.
Contact Management: Easily organize and access customer information.
Live Chat Widget: Chat with website visitors in real time.
As your team grows, EngageBay’s paid plans let you add more contacts, send more emails, and use more automation.
Indicative Pricing:
- Basic: $12.74 per user per month
- Growth: $42.49 per user per month
- Pro: $84.99 per user per month
There are also plans just for marketing or service teams, so you can focus your resources where you need them most.
Enhance your lead capture, onboarding, and post-sale support by using EngageBay.
It’s here to help you connect better with your customers at every step!
Salesforce: The Best for Combining Multiple Services

Salesforce CRM is a top choice for customer relationship management, especially for large or complex organizations with many teams.
You can customize Salesforce to fit your industry, company size, or specific roles, such as sales, service, or marketing.
Salesforce integrates with thousands of other tools and offers features such as advanced analytics, AI insights, and advisory services.
Overview of Sales Plans:
Essentials: $25 per user per month
This plan includes tools for managing leads, contacts, accounts, and opportunities, plus a mobile app and easy email integration.
Professional: $75 per user per month
It offers collaborative forecasting and lead registration, which is great for teams that need more advanced sales features.
Enterprise: $150 per user per month
This plan lets you customize your CRM, set up automated workflows and approvals, and gives you strong admin controls.
Unlimited: $300 per user per month
You get full access to all features and premium support.
If you need more information or help, ask!
Premier Power and Support
Get 24/7 configuration services designed to meet the needs of large and complex organizations.
We offer competitive rates with annual billing, and most editions include free trials so you can find the right fit.
Start your 30-day trial today to see how your organization can benefit.
Microsoft Dynamics 365: Best for Microsoft Products, Making it a Good Choice for Businesses

Microsoft Dynamics 365 is an impressive and versatile CRM platform that easily works with other Microsoft tools like Office 365 and Azure, making your experience smooth and connected.
This makes it a great choice for businesses already using Microsoft tools. The integration helps boost productivity and makes complex workflows easier to manage.
Using familiar tools and processes, organizations can encourage teamwork, share data in real time, and make better decisions.
By leveraging Microsoft’s applications, companies can create a connected workplace that encourages new ideas, supports success, and improves customer satisfaction through better engagement and service.
Microsoft Dynamics 365 has a range of modular apps for different business needs. Companies can select specific modules such as Sales, Customer Service, or Marketing.
Users can choose standalone apps for specific needs or opt for a full plan that combines several functions for a smoother experience across departments.
This flexibility works well for both small businesses and large organizations that want a complete solution.
The basic plan starts at about $65 per user each month and covers essential CRM features.
Costs can go up if you add more features or modules, or if you need a larger setup.
Businesses can also save money with discounts on annual plans or enterprise agreements.
SugarCRM: Best Suited for Businesses Seeking a Flexible CRM Solution

SugarCRM stands out for its customization options, which give businesses the flexibility to adapt the platform to their needs.
This flexibility is especially useful for organizations looking for a CRM that aligns with their sales, marketing, or customer service processes.
Users can personalize workflows, dashboards, and reports, which helps them manage customer relationships more efficiently and effectively.
Gives organizations a strategic edge, allowing them to quickly adapt to changing market trends and efficiently meet customer needs.
SugarCRM has three main plans: Sugar Professional, Sugar Enterprise, and Sugar Ultimate.
Each plan adds more features, customization, and support as you move up.
This setup lets businesses pick a CRM that fits their needs and customer strategies.
The starting plan costs about $40 per user each month and covers basic CRM needs.
Sugar Enterprise costs about $85 per user each month, and the top Ultimate plan starts at $150 per user per month for advanced customization and support.
Nutshell: Best for Combining CRM and Email Marketing

Nutshell is an innovative platform that combines CRM features with advanced email marketing tools.
Designed for small teams, Nutshell lets users manage customer relationships and run targeted marketing campaigns from a single, easy-to-use interface.
This comprehensive setup simplifies how teams engage with customers, allowing them to concentrate on increasing sales.
Nutshell includes lead tracking, pipeline management, and automated follow-ups, creating an environment that supports growth and success.
Nutshell combines CRM and email marketing in one package, making it a good choice for small and medium businesses looking for an all-in-one tool.
A trial version is available so users can try out the platform before deciding.
The basic plan is about $19 per user each month, which is affordable for startups.
Premium plans include extra features like advanced reporting and integrations, and are priced accordingly higher.
Keap (formerly Infusionsoft): Best for Small Businesses That Want CRM

Keap, previously called Infusionsoft, is built for small businesses that want both CRM features and advanced marketing automation tools.
This solution enables entrepreneurs to manage customer relationships more efficiently and to automate marketing activities such as email campaigns and lead nurturing.
By simplifying these tasks, Keap helps small businesses grow and connect more effectively with customers in a competitive market.
The platform provides excellent analytics and reporting features that help enterprises gain valuable insights to refine their strategies and lay a strong foundation for long-term success.
Keap has several packages for small businesses, including Keap Grow, Keap Pro, and the more advanced Infusionsoft plan.
Each plan includes CRM and marketing automation tools to help small businesses improve their processes and boost sales.
These plans typically cost between $79 and $199 per month, based on the selected package and features.
There are also pricing tiers based on the number of contacts and extra features, so businesses of different sizes can find a good fit.
What is CRM Software?

CRM stands for Customer Relationship Management. It is a system that helps you organize and manage all your customer interactions in one place.
It allows teams to effectively manage contacts, accounts, activity history, deals, support requests, and communications.
By keeping customer data organized, CRMs help make sales and support operations more efficient and data-driven.
A strong CRM gives leaders real-time insights into revenue and customer satisfaction.
It also helps with lead generation, sales forecasting, and tracking campaign performance.
The Importance of CRM Need

Client data is key to growing your business. A good CRM consolidates scattered spreadsheets and emails into a single, reliable source.
Choose a CRM with strong security and compliance features to protect sensitive information.
Key benefits of a CRM include:
Revenue Forecasting and Sales Reporting: Analyze trends and predict sales performance with precision.
Consolidated Client Data and History: Maintain comprehensive records of customer interactions to support informed decision-making.
Targeted Outreach and Segmentation: Tailor marketing and sales strategies to specific audience segments.
Pipeline Management and Lead Scoring: Streamline sales processes with effective lead tracking and prioritization.
Campaign Analysis and Marketing Attribution: Evaluate the effectiveness of marketing efforts and understand their impact on sales.
Service Level Agreements (SLAs) and Customer Service Ticketing: Establish clear expectations for service delivery and efficiently manage support requests.
Modern CRMs work for organizations of all sizes. Even small teams can achieve the same level of control and tracking as larger companies.
How to Choose CRM Software for Your Business

Match your CRM to your team’s workflows and business strategy to make choosing easier. Use this framework to help narrow your options:
Size of the Team:
Assess the product in relation to your organization’s specific stage of growth.
Enterprise CRMs offer lots of customization and analytics for large organizations. Mid-market solutions fit growing teams, and lightweight tools are best for small businesses.
Choosing a CRM that fits your needs helps you feel confident in your decision.
Capabilities:
Identify and prioritize your team’s most critical functions.
Common CRM features include project management, marketing (such as automation, forms, and emails), sales (such as pipeline management and forecasting), and service (such as ticketing and knowledge bases).
Some CRMs offer all-in-one solutions. Others focus on specific features but work well with other tools.
Choose between a specialized CRM for advanced features or an all-in-one platform for simpler management. Review the included features and note which ones need additional add-ons.
Integrations:
List the essential tools (such as email/calendar platforms, telephony, forms, e-commerce solutions, accounting software, advertisements, and chat systems) that are indispensable for your operations.
Choose a CRM with built-in integrations and a strong marketplace. This lets your data flow smoothly between apps without manual copying.
Price:
Most CRMs charge per user and offer different features at each price level. Some also charge based on contacts, emails, or automations.
Ask about discounts for annual billing and estimate your costs, including user seats, add-ons, contact levels, onboarding, and admin time.
Use the free trial to see if the CRM meets your needs before you commit.
Implementation Checklist
Use this simple plan to launch your CRM successfully and get results quickly:
Define Expected Outcomes: Aim to reduce sales cycles, increase win rates, or enhance attribution accuracy.
Stage Mapping: Standardize your SLAs, deal stages, and customer lifecycle definitions to ensure clarity.
Clean Data: Develop naming conventions and eliminate duplicate contacts before importing data into the system.
Automate Routine Tasks: Streamline processes through automation of lead routing and follow-up reminders.
Hold short training sessions based on real workflows. Also, ask about ongoing support and training to get the most from your CRM.
Keep track of forecast accuracy, pipeline health, and user engagement to continue improving.
Top CRM Software in 2026
For most companies, Nextiva is a top choice because of its advanced analytics, built-in communication tools, and easy-to-use pipeline management.
If you want simple and efficient marketing, sales, and support, HubSpot is a great option.
If your main focus is sales, Salesforce and Freshsales offer a full set of tools to improve your sales process.
Salesflare is popular with B2B teams for its automation that reduces admin work. Pipedrive is great if you want a visual, action-focused pipeline.
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