Discover the Top 11 Best Direct Mail Services in 2026, and follow these simple steps! These are the best choices for businesses looking to connect through direct mail, including leading postcard mailing services and the most affordable marketing options.
From professional companies like PostcardMania and VistaPrint, there’s a perfect match for everyone, especially in real estate.
Explore these trusted direct mail providers to make your marketing efforts stand out and reach your audience effectively!
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Direct mail remains a dependable, cost-effective way to boost brand awareness and attract high-quality leads.
It provides small business owners with a reliable way to connect with their target audience without relying solely on digital channels.
This method works well for new and established businesses looking to reach customers who are not online or tend to ignore digital ads.
By 2026, direct mail can provide steady, trackable returns, especially when paired with campaign tracking, targeted lists, QR codes, and marketing automation.
It’s important to see how these tools can help you track responses and improve your campaigns.
To sum up, PostcardMania is the best choice for most businesses because it combines EDDM, list services, quality printing, and digital remarketing in one package.
If you need to send mail occasionally and want great-looking postcard designs, VistaPrint is a top pick.
If you want a wide range of formatting options, PsPrint stands out.
If you want an agency to handle your whole campaign, Gunderson Direct (Gundir) is the best full-service option.
Printing for Less focuses on EDDM and local targeting, while NextDayFlyers is great for fast, time-sensitive jobs.
The 11 Best Direct Mail Services in 2026
I used strict criteria like pricing, design options, targeting, automation, multi-channel support, speed, and extra marketing tools to narrow my research to the top six direct mail services.
PostcardMania is best known for running multi-channel campaigns that combine direct mail with retargeting on Facebook, Instagram, Google, and YouTube. It gives marketing professionals a complete solution.
VistaPrint is known for its many postcard layouts and design choices, making it a great pick if you care about looks.
PsPrint offers the widest range of mailer types and finishes, so businesses can choose the format that best fits their brand.
Gunderson Direct (Gundir) is the top full-service choice, especially for businesses that want hands-off management of large or high-value campaigns.
Printing for Less excels at targeting local markets and handling EDDM, making it perfect for businesses focused on their community.
NextDayFlyers offers the fastest service with next-business-day turnaround, which is ideal if you need your marketing done quickly.
Mail Shark: Best for local businesses, includes design, printing, and targeted mailing.
Lob: Best for tech-savvy businesses, direct mail solutions, and automating their marketing.
Inkit: Best for targeted customization and integration with existing marketing systems.
Sappi: Best for high-quality printing and creative solutions.
SmartPress: Best for direct mail services, offers custom printing with a focus on quality and service.
Reviews of the Best Direct Mail Services
PostcardMania: The Best for Multi-Channel Marketing Campaigns
PostcardMania excels at handling large postcard mailings and offers significant discounts on bulk orders.
Its best feature is how easily it connects with digital marketing, so your audience gets a consistent message online and in print.
Services include postcard design, building mailing lists, bulk mailing, triggered mailers, EDDM, and campaign analytics to track results.
Prices are competitive and depend on size, paper quality, quantity, and mailing class.
If you’re a small business owner looking for reliable bulk mail, PostcardMania is a strong option.
The current pricing for high-volume printing is as follows:
- Standard 4.25 x 6 postcards: about $0.07 each
- Jumbo 6 x 8.5 postcards: about $0.10 each
- Large 6 x 11 postcards: about $0.16 each
- 8.5 x 11 tri-fold brochures: about $0.15 each
- 11 x 17 quad-fold brochures: about $0.14 each
- Door hangers: about $0.30 each
- Full-page flyers: about $0.15 each
- Business reply cards: about $0.19 each
- Business cards: about $0.04 each
Note: Additional costs for postage and services will vary based on mailing class and presort; the prices mentioned above apply only to printing at volume.
PostcardMania also offers the unique “Everywhere Small Business” package.
This package combines mail campaigns with targeted ads on YouTube, Facebook, Instagram, and Google, and includes tracking that links responses to each mail drop.
As a bonus, you can get 1,000 free postcards with your first eligible order, but be sure to check the terms and conditions.
VistaPrint: The Best in Postcard Design Selection
VistaPrint is best known for its high-quality business cards, but it also excels in direct mail, especially if you want lots of postcard designs.
VistaPrint offers thousands of templates and full-service printing, mailing, and addressing for postcards.
You can also buy targeted mailing lists filtered by business type, location, income, interests, and other factors to reach the right audience.
You can find a great example postcard on VistaPrint’s postcard and advertising page, which highlights their latest products.
If you want to personalise your mailers, VistaPrint has many ready-made templates and easy-to-use design tools. This makes it easy to create custom campaigns that align with your marketing goals.
VistaPrint also focuses on sustainability by using FSC- or PEFC-certified paper for more than 95% of its products.
This commitment is particularly beneficial for businesses aiming to demonstrate their sustainability efforts or report on (E.S.G.) Environmental, Social, and Governance initiatives.
Start designing with VistaPrint today and see what you can create.
PsPrint: Widest Selection of Mailer Types
PsPrint offers a wider range of mailers than most other suppliers. This makes it a good choice for businesses that want unique formats or need flexibility in their marketing.
They offer many features, such as postal sorting, die cutting, foil finishes, inkjet addressing, and CASS certification.
PsPrint specialises in custom direct mailers across a multitude of formats, including gift labels, postcards, brochures, catalogues, newsletters, booklets, and greeting cards, ensuring they meet nearly every marketing need.
They also offer eco-friendly options, such as soy-based inks and recycled materials, so your business can show its commitment to the environment and appeal to eco-conscious customers.
PsPrint makes it easy to set up direct mail with a simple three-step guide that lets anyone get started.
Gunderson Direct (Gundir): The Best for Hands-Off Marketing Campaigns
Gunderson Direct (Gundir) is a full-service direct marketing agency for large or fast-growing companies that need help with strategy, design, list sourcing, production, and analytics.
With more than 20 years of experience in direct mail, they work across many sectors, including B2B, financial services, healthcare, and telemedicine.
Gunderson Direct offers detailed analytics, careful planning, creative design, and reliable execution, all tailored to each client’s needs.
They work closely with clients, using multivariate testing and supporting multi-touch campaigns. This includes goal-setting, audience profiling, creative testing, postage optimisation, and advanced tracking dashboards.
Contact Gunderson Direct (Gundir) for a custom quote and consultation to get started on improving your marketing strategy.
Printing for Less: The Best Target Specific Neighbourhoods
If you want to target specific carrier routes without maintaining an address list, Printing for Less (PFL) is a great option for geographic targeting. It supports EDDM (Every Door Direct Mail) services.
This option is particularly well-suited for local retail businesses, restaurants, real estate agencies, and service firms that want to reach people in their area.
PFL can help maximize your campaign’s impact by leveraging detailed geographic targeting with EDDM, ideal for reaching remote teams.
They provide a diverse selection of printed materials, including postcards, catalogues, menus, door hangers, presentation folders, magnets, sticky notes, and letterhead.
PFL also provides free print samples, so you can check materials and finishes before placing a larger order.
NextDayFlyers: The Best for Quick Turnaround Times
NextDayFlyers is known for fast service, offering same-day or next-business-day printing on many items.
Their full-service EDDM process handles route selection and follows USPS standards, making them a good choice for urgent mailings.
The company keeps high production standards, with 33 quality checkpoints and a strong on-time delivery record.
Clients can use an easy online platform to upload artwork, design layouts, and choose item sizes.
NextDayFlyers offers a wide range of products, including postcards, brochures, flyers, rack cards, and banners.
If you have trouble with targeting, they also offer list-purchasing and address-verification services to help make your direct mail more effective.
Mail Shark: Best for Local Businesses, Includes Design, Printing
Mail Shark is a leading provider of Every Door Direct Mail (EDDM) services.
They offer a full range of solutions, including design, printing, and targeted mailing.
This service is especially helpful for local businesses looking to reach specific neighborhoods and communities.
Using EDDM helps businesses boost their visibility and connect with potential customers, all while staying focused on their target audience.
Mail Shark simplifies the process, enabling even small, budget-conscious businesses to run effective, eye-catching direct mail campaigns.
Lob: Best for Tech-Savvy Businesses Direct Mail Solutions
Lob is known for its advanced, API-based direct mail solutions, which are popular with tech-focused businesses looking to improve their marketing.
With Lob, companies can automate their mailing and easily integrate it into their existing digital workflows.
Lob also offers strong tracking and analytics tools, so businesses can see how their direct mail campaigns are performing in real time.
This data-driven approach helps businesses adjust their outreach strategies, make better decisions, and get the most out of their marketing efforts.
Inkit: Best for Customization and Integration With Existing Marketing Systems
Inkit helps businesses seamlessly connect their direct mail and digital marketing efforts.
The platform offers advanced customization, allowing organizations to create email pieces that appeal to specific audiences.
Inkit also integrates easily with popular marketing software and CRM systems, making it easier to run multichannel campaigns.
This integration helps campaigns work better and keeps the brand’s voice consistent across all platforms, leading to a bigger impact and wider reach.
Sappi: Best for High-Quality Printing and Creative Solutions
Sappi is well known for its high-quality printing and creative solutions, making it a top choice for organizations that want their mail to stand out.
Their services are for businesses that want to use premium materials and eye-catching designs to get noticed.
Sappi focuses on quality and detail, ensuring each mail piece conveys important information and connects with recipients, helping marketing efforts succeed.
SmartPress: Best for Direct Mail Services, Custom Printing Service
SmartPress is known for its strong commitment to high-quality custom printing and great customer service.
Their direct mail services are designed for businesses that value premium materials and detailed design.
Each mail piece is made with care and attention to detail, so it stands out when it arrives in the mailbox.
SmartPress combines modern technology with creative design, helping businesses use eye-catching mail to share their message and attract their audience.
How to Choose the Best Direct Mail Provider for Your Business
Choosing the right direct mail provider depends on your marketing goals, project timeline, budget, and the level of control you want over the process.
Considering these factors will help you make a well-informed decision suited to your business.
Templates and Design Tools
If your team doesn’t have in-house design skills, look for a platform that offers ready-made templates or easy design tools.
Services such as VistaPrint and PsPrint offer extensive collections of templates—often numbering in the thousands—enabling you to create professional-grade postcards without agency intervention.
Some suppliers, like PostcardMania and Gunderson Direct, also offer professional design and content services. This is helpful for multi-step campaigns that need a consistent, results-focused look across all materials.
Print Quality and Available Materials
When selecting a printing company, consider one that offers a diverse range of materials and finishes, including thicker cardstock, sophisticated foil stamping, spot UV coating, and environmentally friendly recycled options, to meet your requirements.
Additionally, ensure they offer matte, glossy, and uncoated finishes so you can align with your brand’s aesthetic.
Many suppliers offer free sample kits to help you assess materials before placing a significant order, ensuring your final product meets your expectations.
Targeting Capabilities
If your organisation has yet to establish a targeting strategy, opt for a provider that offers a robust array of demographic, income, geographic, occupational, or purchasing behaviour targeting options.
These capabilities can greatly improve the success of your direct mail campaigns by helping you target the right audience accurately.
Selecting a Service for Every Door Direct Mail (EDDM)
When picking an Every Door Direct Mail (EDDM) service, look for vendors who focus on this marketing approach, especially if you want to reach local customers, promote a new store, or run targeted neighbourhood campaigns.
A key benefit of EDDM is that you don’t need a custom address list. It lets businesses easily reach specific neighbourhoods, making mailing much simpler.
Time Spent and Turnaround
Turnaround time matters, especially for campaigns tied to seasons, holidays, or special events.
Some printers can get your materials ready in just one business day, while others may take a week or longer, depending on their workload and how complex your order is.
Be sure to consider USPS delivery times when planning. First-Class Mail usually arrives faster than Marketing Mail. Checking both production and delivery schedules helps your campaign look professional and reliable.
Support for Multichannel Campaigns
Choose a direct mail vendor who can connect your mail campaigns with your online marketing.
For example, PostcardMania’s “Everywhere Small Business” lets you match your postcard mailings with ads on Google, YouTube, Instagram, and Facebook.
This method maintains your brand message consistently across various channels and enhances your marketing outcomes.
Adding digital follow-ups and simple tracking tools, such as unique URLs, QR codes, or special phone numbers, is key to increasing engagement.
This matters even more if you’re spending a lot on direct mail.
Compliance, Attribution, and Tracking
Ask your vendor about their tracking options, like campaign dashboards, delivery scans, and mail monitoring.
These tools help you link responses to each mailing and accurately measure your return on investment.
Make sure your provider knows the compliance rules and can handle required disclosures and data practices, especially if you work in regulated fields like finance, healthcare, or political marketing.
Summary of the Best Direct Mail Services
When comparing direct mail services, look at pricing, turnaround time, support for multiple channels, and compliance features.
A good mailing list and a strong offer can make your direct mail campaign very successful. A well-designed postcard or brochure often gets noticed in the mailbox, sometimes even more than emails in a crowded inbox.
Many businesses choose PostcardMania for direct mail, especially if they want to combine digital and print advertising.
Other services may suit agencies needing fast turnaround, businesses targeting local areas, projects that require different formats, or companies focused on design.
Frequently Asked Questions (FAQ)
What is the price of direct mail services?
Prices depend on the service, printing choices, and how many pieces you mail.
Some suppliers offer standard postcards for as little as $0.07 each when printed in bulk, but larger sizes and premium finishes usually cost more.
Keep in mind that postal rates can change during the year, so check the latest USPS rates when you order.
For example, sending one First-Class postcard usually costs a little over $0.60, while bulk mailings with USPS Marketing Mail or EDDM are about $0.20 each, depending on sorting and entry details.
Bulk orders usually lower your cost per piece.
Which type of direct mail is more effective?
Postcards, flyers, catalogues, booklets, and multi-piece kits tend to get the best response in direct mail.
How well a format works depends on how well it matches your audience and your offer.
Direct mail is even more effective when combined with digital remarketing, ensuring your message remains visible across multiple platforms.
What is the average delivery time for direct mail?
Direct mail delivery times depend on USPS processing and on production time, which is usually 1 to 5 business days, depending on your supplier and service choices.
USPS Marketing Mail, including EDDM, is cheaper but can take longer to arrive than First-Class Mail.
Most business letters arrive within 3 to 10 days of mailing, depending on the mail class and the distance they need to travel.
Does direct mail generate a profit?
Yes, direct mail can be very profitable if you plan and run your campaigns well.
The key is to focus on your audience, present a compelling offer, and use tracking methods like promo codes, unique URLs, or QR codes to evaluate your campaign’s success.
Try out different audiences, designs, and formats, then increase the ones that work best.
What is the best frequency for sending direct mail?
Many businesses do well with monthly or seasonal mailings, along with additional campaigns for product launches or special promotions.
Make sure your mailing schedule aligns with your promotional plans to achieve the best results.
How can I differentiate my direct mail?
To help your direct mail stand out, use creative designs, clear calls to action, and personal touches like the recipient’s name or local details.
You can also add special textures, unique finishes, or larger designs to make your mail more appealing. Keep track of responses to improve your future campaigns.
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